Digital Billboard Art Month in Milwaukee

Digital Billboard Art Month (DBAM) Bring Ten-Day Art Exhibit to All of Milwaukee!

October 1 – 10, 2013

Reception: Wednesday, October 2nd from 6 – 8pm at INOVA, 2155 N. Prospect Ave, presentation at 6:30pm.

Presentation about DBAM, featuring Graeme Reid, Director of Collections and Exhibitions at the Museum of Wisconsin Art.  For Reid, the focus of DBAM on local art is critical.  “Before we champion out-of-state artists,” says Reid, “we need to recognize our own talents. If we fail to do that, we not only ignore the past, but insult our present and fail the future.”

(September 11, 2013) Milwaukee Mayor Tom Barrett has issued a proclamation recognizing October 1-10 as “Digital Billboard Art Month”(DBAM).  Due to the generosity of Clear Channel Outdoor and Lamar Outdoor Advertising of Milwaukee, IN:SITE, fostering temporary public art, has organized a first-of-its-kind-in-the-nation digital billboard art initiative.

WPCA John Balsley Poster

Listen to the story on WUWM.

View DBAM Map, including participating organizations and billboard locations.

Eighteen City of Milwaukee nonprofit visual art groups will have at least one billboard in rotation on one of eighteen digital billboards.  The organization or institution curated its billboard panel with images from one or two artists. On one side of the billboard is also an identification panel with the name(s) of the artist(s), the name of the nonprofit that selected this art to represent it, along with the phrase “Digital Billboard Art Month.”  There are no participant logos or website addresses.

People on Milwaukee highways and streets will be treated to a ten-day art exhibit that will create awareness of City of Milwaukee artists and visual art nonprofit organizations and institutions.  Lamar of Milwaukee Sales Manager Jay Guidinger estimates conservatively, “Over the ten days of the campaign, well over one million people will have the chance to see these pieces of art.”  IN:SITE anticipates some people will decide to look up more information about the artists and nonprofits.

The following organizations and institutions will participate in DBAM:

Alverno College
Coalition of Photographic Arts (CoPA)
Grand Avenue Club
Grohmann Museum, Milwaukee School of Engineering
Haggerty Museum of Art, Marquette University
Historic Milwaukee, Inc.
INOVA (Institute of Visual Arts), UW-Milwaukee Peck School of the Arts
Jewish Museum Milwaukee
Latino Arts, Inc.
Milwaukee Art Dealers Association (MADA)
Milwaukee Artist Resource Network (MARN)
Milwaukee Institute of Art & Design
Mount Mary University
RedLine Milwaukee
VSA Wisconsin
Walker’s Point Center for the Arts
Wisconsin Visual Artists (WVA) Southeast Chapter
Woodland Pattern Book Center

The adult artists represented worked in a broad range of mediums, including painting, drawing, photography, printmaking, sculpture, and collage.  Some of the art references Milwaukee.  The participating nonprofits also indicate the breadth and depth of art experiences in Milwaukee.

Paul Sara, Milwaukee Market President for Clear Channel Outdoor, says digital billboards are “the perfect medium to bring this vibrant and soulful art to the public. Clear Channel Outdoor looks forward to a successful run of DBAM and the opportunity to showcase local artists, schools, organizations, and venues.”

We would like to thank DBAM national advisory team for assistance establishing the guidelines for this project in 2012:

Lisa Berman, Chair, Milwaukee County Percent for Art Committee
Anne Bray, Executive Director, LA Freewaves
Nancy Heller, former Executive Director of the Westport Arts Center
Amy Mangrich, IN:SITE cofounder
David Morrison, Program Manager, Billboard Art Project, sponsoring art on billboards across the country since 2010.
Melissa Musante, Milwaukee artist
Karin Wolf, Friends of Blue Dress Park
Janet Zweig, New York-based artist whose public art projects have included both digital and temporary elements.

IN:SITE also thanks graphic designer Marly Gisser, UWM intern Scott McDowell Dobson, and MIAD intern Elise Thomm for their help.

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